Oct 3, 2018
For women entrepreneurs (and anyone sick of the status quo),
this smart, unapologetic collection delivers fifty proven hacks to
leapfrog over obstacles and succeed in business.
"A must-read for any woman who has a great idea and the nagging
thought that doors are closed to her; Molina Niño helps to blow
them open."--Publishers Weekly
Think the most critical factor for becoming a great entrepreneur is
grit, risk-taking, or technical skills? Think again. Despite what
every other business book might say, historical data show the real
secret ingredients to getting ahead in business are being rich,
white, and male.
Until now. Leapfrog is the decades-overdue
startup bible for the rest of us. It's filled with uncompromising
guidance for winning at business, your
way. Leapfrog is for entrepreneurs of all
stripes who are fed up with status quo advice--the kind that
assumes you have rich friends and family and a public relations
team.
Refreshingly frank and witty, author Nathalie Molina Niño is a
serial tech entrepreneur, the founder and CEO of BRAVA Investments,
and a proud daughter of Latinx immigrants. While teaching budding
entrepreneurs at Barnard College at Columbia University and
searching the globe for investment-worthy startups, she has met or
advised thousands of entrepreneurs who've gone from zero to
scalable business. Here she shares their best secrets in the form
of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart,
jump over, or straight up annihilate the seemingly intractable
hurdles facing entrepreneurs who don't have family money, cultural
capital, or connections.